Google AdSense is an easy and convenient way to monetise your blog and add an extra revenue stream to your website. Because Google has a vast number of advertisers all searching for space in which to display their ads you can be sure your site will never want for advertisers. How it works is that Google will match the content of your website or blog with potential advertisers. These are then further categorized into product, service, geographical location and size of business. The benefit of this is that it adds relevant content to your site as well as giving more locally based advertisement opportunities.

There is no charge for using this service but of course you must agree to the terms and conditions. Read through them carefully to make sure this is the right step for your website. Another bonus of using AdSense is that a Google search box can be featured on your website. This allows visitors to enter keywords which will then appear at the top of your website page. Every time a visitor does this you will earn money from every ad they click on that was generated from this search. Having a search engine tool on your website will encourage visitors to your site to stay longer and make it more inviting for them to come back.

What is a really great feature of AdSense is that you have control over the types of ads you want to have displayed on your website. There is also the option to filter out ads from certain types of businesses if you desire. This means you can block out potential competitors from advertising on your site. Another great aspect of this is that you can design the look of the ads, choosing the colour, layout and size as well as what pages you want the ads to run on. This means you remain in control over how they appear and are incorporated into your website.

If you employ a decent SEO strategy, Google Adsense can be a great way to earn a bit of extra money by monetizing your blog.